Someone called it, “The Lord of Streets.” The statement is true to the core! We rode it and found the true meaning of the phrase – the experience was totally “WOW!” We heard that Yahama Moto intends to get back its top position in the two-wheeler market in India. Well, if Yahama Moto launches models like the new FZ 16, it is right on track to make it to the number one.

The new Yahama Moto FZ 16 impressed us with its masculine and chauvinist style that aptly sports a “street” look in the Yahama Moto kitty against the ‘sports’ tag of FZ 15. We recommend you to take a look at the pictures or visit a showroom at least once so you can see for yourself this latest model. The new Yahama Moto delivered a very good experience of biking during the test drive. It seems a mean, mad and muscular model that is ready to leave the Indian customer totally awed!

The Power…

The bike is powered with air-cooled, 4-stroke SOHC engine and the center of the gravity of this bike is low which gives a nice balance to the rider on treacherous turns. It has impressive pick up speed when it gives a top speed of 140kmph with an electric starter that kicks the single-cylinder, four-stroke, two-valve 150cc engine into full power.

This bike is meant for life on the streets and always lets you be in charge. It gets its looks from the global FZ series as the Yahama Moto YZF R15 is a sports bike and is one of the best naked bikes in its segment. The new model is called the FZ 16 and with that, Yahama Moto has given ‘naked street bike’ a whole new definition. It possesses the state of art YTPS (Yamaha Throttle Position Sensor), for better throttle response and fuel efficiency. It also comes loaded with a fully digital console with digital readout for RPM, Speed, Trip and Odometer.

The 5-speed gearbox, 5-spoke 17 die-cast alloy wheels all lend macho and muscular attributes to the bike. The engine is not liquid cooled but is actually an air-cooled unit capable of putting 13.8bhp on road via the fattest rear tyres seen on Indian roads so far! The engine breathes through two valves and has a maximum torque rating of 14Nm@6000rpm. It is one of the few bikes in India that has to do without a kick-starter.

The Monocross rear suspension is a real boon which offers smooth ride on the Indian roads with their crater-sized pits! It sports a disc-drum combination with a 267mm diameter disc at the front that is operated with twin-pot caliper. The front suspension is 41 mm thick; besides good absorption of shocks from the road, this suspension also provides good damping characteristics during acceleration and braking. Yahama Moto has made sure to take care of every small detail in the bike which makes it the most competitive entrant in its segment.

The Style Statement…

If looks could kill, the new Yahama Moto FZ 16 could do a lot of damage! It derives its features from its predecessors in the FZ series. The new model also boasts of host of features that makes the bike special and one of the most stunning and mind-blowing bikes in India. The diamond shape frame lends it impressive looks and makes passers-by stand and look. If you are looking for bike with brutal looks and rough expressions, Yahama Moto FZ 16 is the bike to go for!

The bike also named as “The Boss of the Streets” and it showcases the latest technology features which make it a macho machine in the 150 cc segment. It is an urban-cool bike motorcycle built for great performance and easy-living functionality.

If you were left awed by its wide tyres, take a look at its huge tank of capacity of 13 litres and beefy forks. The bike weighs around 124 kgs and carries bold and heavy looks. It is available in bold colours like Flaming Orange, Midnight Black and Lava Red. The model is priced at Rs. 65,000 in India (ex-showroom, Mumbai).

The new Yahama Moto FZ 16 left us truly dazed with its looks, power and style. It is one of the most rocking bikes in its segment and Yahama Moto has made sure that Indian buyers think more beyond Hunk, Apache, Pulsar, CBZ-X and the likes!

About the Author

Satish Kalepu is an avid car fan. Based in India, he often writes about new cars, used cars, new bikes and used bikes in India. He is an expert in used car valuation, and is associated with CarTradeIndia.com.

Jet Skiing is becoming more and more popular and a strong following is growing in the UK. The market is growing rapidly and you can find a wide variety of jet skis on sale here Jet Ski Sale ready for you to try out this sport.

There are several jet ski or personal water craft producers the main ones being Yahama Moto, Kawasaki, Polaris and Sea Doo. As the sport grows and the stunts get more exciting so does the development of personal water crafts. The competition for the title of best personal water craft is fierce in this article I have reviewed one of the power players Yahama Moto Jet Skis.

Yamaha has been building personal water crafts since the mid 80s. Being market leaders in the motor sport industry it was a natural progression for them to move into personal water crafts. Taking the knowledge and technical ability they were known for in the design and production of powerful motorbikes they started to apply their knowledge on the jet ski engine and creating stylish, super fast and powerful personal water crafts. Working intently to produce powerful and fast personal water crafts and to become a market leader Yahama Moto had a sound background on which to build.

Initially Yahama Moto specialised only in the sit down version of jet ski their first being the WaveRunner 500. Later Yahama Moto produced the WaveJammer 500 which was renowned for its agility and speed and allowed more freedom with its small hull and fixed steering column. The WaveJammer set the standard for today’s sit down PWCs and other manufacturers went on to follow Yahama Moto’s lead.

The WaveRunner 3 was introduced in the 90s and was the first sit down PW that was design to take passengers, seating up to 3 adults it was a larger machine but made up for its size with a high-performance engine which was capable of achieving great speeds. Yahama Moto stood out from the rest of the manufactures in their ability to build large powerful PWC which have become increasingly in demand as the sport opens up to families and groups.

Yamaha also produced stand up jet skis – the Super Jet 650 which provided the freedom needed for freestyle jet skiing and competitions. They also experimented with different styles such as the WaveBlaster 700 that rode like a motor bike. Yahama Moto turned out many different styles of personal water craft and jet ski accessories throughout the 90s showing off new features and abilities as the sport developed.

The WaveRunner GP 1200 was brought to market with one of the most powerful engines available in 1997 and Yahama Moto placed itself as a market leader in the PWC industry.

Yamaha have come a long way since the first personal water craft and by the incorporation of technology from their motor sport production they have set the standard within the personal water craft industry. Yahama Moto have built a solid reputation for performance, style and affordability.

About the Author

If you would like to learn more about the Yahama Moto personal water craft, see reviews on other manufacturers or find great deals on jet skis take a look at our site Jet Ski Sale. We also have loads of news, reviews and other stuff about the UK jet ski scene here jet ski uk.

Owning an All Terrain Vehicle is a great experience for many people. ATVs generally help make daily chores a little easier, and the trail seems just a little more exciting. The Yahama Moto Rhino belongs in this class of All Terrain Vehicles. Driving a Rhino can be a particularly gratifying experience that is only overshadowed by actually owning one. The best part of owning a Yahama Moto Rhino, however, is knowing that one has a reliable and safe ATV that can be easily accessorized with items that make one’s ride just a little more comfortable. Installing Yahama Moto Rhino doors to one’s ATV is one effective way to enhance one’s ride.

The Best Yahama Moto Rhino doors simply add to the overall experience of owning this top-of-the-line ATV. Made of a durable plastic material, the Yahama Moto Rhino’s doors can be easily installed to an owner’s specifications. An individual can purchase door kits at a reasonable price online. Once the doors conveniently arrive at his home, the owner can take his Rhino, along with his new door kit, to a licensed Yahama Moto dealer. Although the owner can install the doors on his own, he will find that the best means of ensuring safety and quality is to have a licensed ATV mechanic install the materials for him.

Buyers can find two types of Yahama Moto Rhino doors to meet their needs. On one hand, Rhino owners can purchase half doors that easily attach to their vehicles. On the other hand, they can buy full-length doors, which also convert into half doors. While black is the standard color, Yahama Moto Rhino doors are also available in green, camouflage, and blue. Regardless of their color, the doors will add something truly unique to the rugged appearance of one’s Yahama Moto Rhino.

Yamaha Rhino doors contribute to a more comfortable ride. Owners who want to protect their legs from the average dust and mud of the trail can buy the doors and have them attached to their ATV within a matter of days. In the end, the overall value of their Yahama Moto Rhino will be greater once the doors are successfully installed. And with the addition of Yahama Moto Rhino doors, one’s vehicle will finally look complete.

About the Author

AllTerrain9 writes on topics covering Yahama Moto Rhino Performance Parts

If you have a Yahama Moto bike then you certainly need to look around for best Yahama Moto Insurance, and Yahama Moto Insurance Quote. There are a number of people who like to purchase motorcycle. They always try searching for best Yahama Moto motorcycle insurance online. But before you make your purchase it is important that you understand that each and every Yahama Moto motorcycle insurance might vary as they just don’t offer you with same insurance rates. So, if you are having any friend who is a motorcycle enthusiast then the best alternative is to try and ask him. There are chances that your friend might be paying a lower Yahama Moto insurance rate as compared to what you are paying presently.

There certainly are a number of factors that you may have to consider before opting for any motorcycle insurance. There are also chances that in case you both own the same type of Yahama Moto bike then you might be paying similar insurance rates. You can always try to compare different Yahama Moto Insurance quotes online and see how the rates vary depending on the brand of the motorcycle. This certainly is considered as one of the main factors that may decide the amount you have to pay for your insurance. In most cases the rate of insurance might be nearly similar if you have the same type of motorcycle brand. In case you want to purchase Yahama Moto insurance then it is important that you walk in to the right place – online or offline. Selecting the right insurance company and agent is very much important.

So no matter what model Yahama Moto bike you have, as long as it bears the brand name, you can always opt for Yahama Moto insurance. There are a number of Yahama Moto Motorcycle Insurance companies that offer you with best possible rates. In most cases the companies never disregard that you own a Yahama Moto. Certainly companies might also offer with different rates in case you are younger in age. In case you are a female who is 21 years of age then you might have to pay higher insurance rates as compared to a man who is 40 years of age. The key factor here is that females of younger age are in fact more prone to meet an accident as compared to a man who is 40 years of age as he is considered as an experienced driver.

There are a number of insurance companies who might also look at your past driving records. In case you are a careless driver then you may have to pay much higher insurance rates. So if you are looking for cheap Yahama Moto insurance rates then it is important that you drive carefully. It is important that you keep in mind that most insurance companies never want you to drive carelessly. There are also chances that you may negotiate the insurance rates.

About the Author

For more information about Yahama Moto Insurance and Yahama Moto Motorcycle Insurance,visit our site at http://www.yamahainsurance.com

world’s one of the pioneer auto makers, Yahama Moto motors India has now cluched and took its top gear towards the market expansion. Now the big guys are actually in mood to get enter into as possible segment as they can to make their bikes all affordable and Yahama Moto Motors doesn’t need any evidence to prove what their cometency is. The company has got 7.75 percent market stake in India. If we believe on the words said by company’s spokesperson Mr. K Miwa who is the Senior Executive officer for Yahama Moto Motor Corporation “Yamaha Motor India had decided to invest Rs 800 Crore on its operations three years back, sums of Rs 600 crore has already been invested out of it, whreas the rest 200 crores will be spend in the coming years. ” So having looked at their investment schemes, this won’t be wrong to predict that they will surely capture a healthy market share soon. The brand Yahama Moto Motor India is in mood to enhance their market share from 7.5 percent to 10 percent, this is the reason why brand has brought out a number of multi segment motor bikes in recent back. The company will take its production capacity upto 4.5 lacs out of which 1/3 of the production will be exported.

Towards making their objective come true, Yahama Moto Motor, India has launched three premimum bikes including Yamha SZ, SZ-X and last actually not the least Yamha YBR 125 on August 4th 2010. Out of which SZ 150 and SZ-X are out in the market having the price tag between Rs 49,000 to 52,000(Delhi, Ex-Showroom), While the Yahama Moto YBR 125 has been priced Rs 47,000 (Delhi, Ex-showroom).

If we talk about the best deal motor bike amongst the trio, It’s for sure going to be Yahama Moto YBR 125 that has got all the features and technology ahead functions to bring a satisfied smile on your face, and the best part is its affordale price range that makes it all gettable. And as the bike falls in entry level segment so the whole design, specification and other factors are kept keeping general commuters in mind so that they can enjoy something real powerful yet budget friendly bike pre and post buying it.

Though the bike has topped the charts everywhere it has been launched, in the matter of fact, the Yahama Moto YBR 125 got a record selling numbers in UK previous month and turned out to be the best selling motorbike over there outpassing its own predecessor Yahama Moto YZF-R125.

Thus it becomes owner introducing you to the brand new Yahama Moto YBR 125, the bike comes having a stylish anlouge instrument pannel in aerodynamic shape whereas the RPM metere has been positioned right above the headlight assembly, moreover it comes equipped with the appealing muffler desinged, extra passenger grab handle and the side placed latest tank covers in order to ensure more security.

Let’s talk about the entire specifications and dimensions holded by the brand new Yahama Moto Y125, the bike comes power packed with the extreme powerful 124cc, 4-stroke, Air-cooled, single cylinder engine that has got the competency to proffer maximum power of 10PS @ 7,800 RPM along with the peak torque of 9.6 Nm @ 6,000 RPM. having the enough fuel tank capacity of around 13 Ltrs, it assures you a great fuel backup even if you are on the long ride, it has got both Kick and electric start options, whereas the front and rear suspensions are of telescopic froks and swingarm types coresspondingly. Therefore on the whole this can be said that the latest launched Yahama Moto YBR 125 will be the perfect companion satisfying all your expectations including perfect style, great mileage, superb balance and above all the appealing looks.

About the Author

Monty Alexander is a well known author and has written articles on Digital Camera, Gifts store, Hero Honda Passion Pro, Jewellery, Camera Batteries, Watches for Men, Alto K10, online shop and many other subjects.

Global auto major, Yahama Moto Motor is trying every bit to capture the attentions and bigger market stake now in India. Whether you look at the advertisment campaign, sponsorships and most important launching of low budget yet long lasting attitude bikes. And they have become big time successful too making a considerable growth, currently the brand has got 7.5 percent of Indian two wheeler market share pursuing in all possible bike segments. Recently in a confrence, company’s spokesperson, K Miwa who is the sr. executive officer of the company informed to reporters that they are speculating and working likely to capture 10 percent of total market share in coming couple of years. This is what the reason Yahama Moto Motor had a made an investment plan of spening 800 crores on all possible areas; 600 crores out of total spendable has already been invested, still rest of the amount around 200 crores to be invested in coming year.Though the global motorcycle market went drastically down, and the biggest impact was seen in Unites States, Still the Indian market didn’t get affect with the recession, and India was found amongst the countries where motor bikes were sold in enormous numbers. Therefore looking at the competency of Indian two wheeler market, Yahama Moto Motor Yoshiteru Takahashi, who is Director and Managing Executive officer said that the company is foucing more on Indian two wheeler market, company is looking to increase the production of bikes upto 4.5 lacs, from which 1.5 lacs wull be exported to other asian market.Yamaha Motor India has launched 3 new bikes keeping common commuters in mind in the recent back, namely Yahama Moto SZ, Yahama Moto SZ-X and YBR 125, out of which The brand new Yahama SZ 150 and Yahama Moto SZ-X are price tagged between 49000 to 52000, whereas the YBR 125 too has been priced just 47000. And if we talk about the further plans of the brand Yahama Moto Motor, there are few bikes in the queue including the complete sporty Yahama Moto Fazer 250 having fitted out with about 250cc engine, so Now the Indian Bikers are going to have best of the respective classes bikes in India that too in comparatively lesser price than other biggies.Recently Yahama Moto India, has planned out a unique promotional rally fulfilling dual objective of CSR(Corporate Social Responsiblity) and promotion of brand new bikes Yahama Moto SZ 150 and Yahama Moto SZ-X, The company is looking to conduct this rally throughout India, in which safe riding ethics and their long term benefits will be spereaded among the people. The rally is going to start from Captial of India, Delhi on Septermber 15, 2010 and will go for non-stop 35 days covering as much states as possible. so This will for sure help out Yahama Moto making its brand image much stronger and trust worthy among the local people. Let’s just hope for the best.

About the Author

Alex Taylor is a well known author and has written articles on Digital Camera, nokia e63, Gifts store, Jewellery, Camera Batteries, nokia mobiles, Watches for Men, nokia e71 price in india, online shop and many other subjects.

A massively diverse company, Yahama Moto’s history can be taken back to their humble beginnings as piano and organ manufacturers before the turn of 20th century.

In 1887, a talented Japanese man, Torakusu Yahama Moto began manufacturing pianos and reed organs as a small company, Nippon Gakki. The company grew slowly but surely over the coming years and started to become extremely proficient and respected in the field of metallurgy.

Just over 50 years later saw Nippon Gakki take their first steps into the motorbike industry. Recycling their machinery that was used for production throughout World War II, Yahama Moto put their honed metallurgy skills to use and with the help of some highly respected motorbike designers, produced their first motorbike, the YA-1. 150 of these ‘Red Dragonfly’s’ were made in 1958, Yahama Moto’s first year of motorbike production. The motorbike had a 125cc engine and was both hotly anticipated and widely accepted. It was so successful, that only a year later Nippon Gakki formed a subsidiary of their company to work on their motorbike production side alone – named the Yahama Moto Motor Co. Ltd.

The 1950′s and 1960′s in Japan were a fierce time for production and manufacturing companies, namely in the motorbike industry. It’s noted that over 150 motorbikes manufacturers were producing motorbikes at one point. Of course, not every company could have a long life and only a handful survived. Whilst Yahama Moto were only a young company in terms of the number of years they had been producing motorbikes, the quality of their bikes and their respected position within the manufacturing industry ensured that they sailed through this tough period to become triumphant in the production of motorbikes.

1970 brought the production of Yahama Moto’s first four stroke motorbike, the XS-1. Designed similar to a British road bike, this, coupled with its powerful 650cc kept the XS-1 in production for over a decade, which was highly unusual, but greatly respected throughout this period of motorbike production.

Throughout the 1980′s, the Superbike market was primarily Yahama Moto’s. Launching a range of motorbikes, namely the next generation FZR750, the FZR1000, the motorbikes were a force to be reckoned with on the racing circuit. Matching any other Superbike on the racing track at the same time, the FZR1000 was enhanced over the years, each release bringing a new and improved feature of the bike, making it more powerful, successful and popular.

Yamaha’s most famous motorbike, the YZF-R1 was released in 1998 with a massive 998cc engine. Its famous handling, mixed with its lightweight frame made it both an ideal racing motorbike as well as a popular road bike. As with the FZR1000, the R1 was modified over the following years to become one of the most desirable racing motorbikes ever produced.

For over 100 years, Yahama Moto have been products for both the public and private sector. Whether it was their initial venture in the world of pianos and organs or their later production of famous and popular motorbikes, Yahama Moto have continued one thing throughout – their high level of quality. It can be seen in every single item Yahama Moto produce, meaning once you see the Yahama Moto sign, you can guarantee the product will be a worthwhile buy. When you buy one, ensure proper coverage with a Yahama Moto Motorbike Insurance policy.

About the Author

Bikesure offers Yahama Moto Motorbike Insurance, an insurance plan specifically designed for the coverage needs of Yahama Moto motorcycle owners.

Kitchen

Subsidies for the purchase of new aircraft products unlimited activities. Those who have family in the January 1, 2001 purchased before

Water heater

,

Gas stoves

Tools and kitchen appliances, range hoods and other consumers, then to the store to buy Paradise electrical life of new products, can be about 50-300 dollars, “love public subsidy” payments. The use of more than 5 years gas cooker and hood, Wing-lok, each 150 yuan to provide additional subsidies, the use of more than 5 years of water heater to provide about 200 yuan per piece of love subsidies.

Today, water heater, gas stove and range hood and other kitchen appliances have been very popular in recent years

Kitchen Appliances

Repeated security incidents occurred in some areas, has attracted the attention of consumers.

To water heaters, for example, according to the national quality supervision department of the vertical-type water heaters sampling results showed that the compliance rate is less than 40% of its safety devices less than 60% pass rate, which indicate that such a vertical-type water heaters so that product quality grave concern. In the past, some consumers tend to ignore the principle of quality first selected household appliances, but seek cheap. Today, many consumers have come to realize, should go to formal

Home appliance chain

Sell

Enterprises to purchase quality-assured

Brand

Products. But even so, accidents still occur, this is why?

According to report, that the shelf life of food products many consumers, but few know the safe use of household appliances have the period, but do not know will exist than limit the use of a great security risk. For example,

Water Heater

Period in the safe use of products will not be any problems, but with the components of aging, the increase in scale, the expansion of corroded area, will increase the risk of leakage.

Present in the household use of electric water heater storage water heaters are generally in the use of the process, the liner and a long soak in the hot water heating pipes into, containing

Minerals

Water heated to form scale easily, so easily on the surface junction heating pipe scale, resulting in no heat dissipation, resulting in surface heating pipe burst damage, which led to the water charged liner. The bladder wall after contact with water bladder wall to oxidation corrosion, eventually leading to bladder leakage, making the whole

Taiwan Power Company

Water heater scrapped. In addition to magnesium stick too long to use electricity leakage may occur, the magnesium rod in the process of ohmic heating surface fouling due to bear, resulting in deterioration of heating effect, the formation of longer heating time,

Electricity

Soared. So, from the electricity savings and security are two aspects to consider, consumers still have to pay attention to the replacement of magnesium rods.

Gas Water Heater

, Gas stove has a similar potential problems over the useful life of the gas water heater, due to aging, no regulator device and other factors, tempering, flame, burning and other violence, resulting in gas leakage, resulting in a large number of emissions, can easily lead to accidents. Extended range hoods are also used against very large, such as deposition in the hood body can not clean the oil, when heated, may be induced volatile

Cancer

Harmful substances, severe pollution of the environment, affect human

Health

. The exclusion of these hidden ways, and only extended as soon as possible out of “service” in the kitchen and home appliances.

The History of Aprilia Bikes

Like most motorcycle manufacturers, Aprilia started out manufacturing bicycles. Just after the Second World War Alberto Beggio opened a factory in Noale, Venice. After 20 years of producing simple bicycles, Beggio made his first motorcycle. The first bike had a capacity of just 50cc and quickly led to the development and production of the Colibrě and Daniela mopeds.
From this development of scooters, Aprilia then moved onto motocross bikes. Aprilia produced their first competitive motocross bike in 1974 which quickly led to them dominating the motocross championships in just a few years.

After a period of focusing intensely on motocross machines, in the 1980′s Aprilia decided to move into producing bigger, more powerful bikes. 1985 saw the birth of Aprilia racing, a racing outfit which would prove to be a dominant force in motorcycle racing for the next 30 years. Aprilia quickly saw success in the MotoGP which has let to many titles and successes over the years.

The key to Aprilia’s success is in their wide range of designs. They are one of the few motorcycle manufacturers who produce all types of bike, from 50cc scooters right up to 1000cc racing machines. Aprilia are the only manufacturer in Europe to offer this wide, diverse range.
Since 2004 Aprilia have been part of the Piaggio group. This move has allowed Aprilia to focus more on their mid range motorcycles and has already led to some exciting developments. Two of the most exciting developments of recent years have been the Shiver 750 and the Mana 850. The Shiver is the first production bike to incorporate an electronic ride by wire throttle, and the Mana, the first to incorporate Aprilia’s fully automatic electronic gearbox.

Though these two models have caused quite a stir in the motorcycle world, it is Aprilia’s flagship superbike that gets the most attention. The RSV4 is the result of 33 championships victories, 254 MotoGP Championships and 8 Superbike wins. The RSV4 is at the absolute cutting edge of motorcycle design. It is a ‘supersport’ machine which shows exactly what the teams at Aprilia are capable of.

If you want more information about Aprilia bikes you can start by walking into any UK motorcycle dealer. Though this will get you so far, if you want specialist advice, you will need to go to a specialist Aprilia motorcycle dealer. A specialist Aprilia motorcycle dealer will – with their enthusiasm, knowledge and experience of these beautiful bikes – give you all the information and inspiration you need.

If you already own an Aprilia bike and need some help or support with it, there are many specialist Aprilia motorcycle dealers in London who will know your bike inside and out. They will be able to fully advise you on how best to look after it as well as provide a first class service should you need any work done.

The Harley-Davidson Inc is a manufacturing company with its operating headquarters based in Milwaukee, Wisconsin in the United States. It is a recreational facilities manufacturer but it specializes in motor cycles especially for highway cruising or leisure. It is one of the two remaining mass producers of motor cycles in the United States, the other being victory. It produces a variety of motor cycles depending on horse power and the use intended for the cycles. Some of the earlier versions created have been phased out although they are available at the company headquarters gallery.The company has many production plants within the United States as well as around the globe.

History:

The company’s history dates back to 1901 when 21 year old William S. Harley introduced a plan for the manufacture of a small engine that could displace 7.07 cubic inches (116 cc) with four-inch flywheels that could operate on the pedal-bicycle frame. By 1903 the cycle was completed with the help of the Davidson brothers although the cycle did not meet the best standards to undo competition.

The two friends never lost hope and soon after Work begun on a new and improved machine. This first “real” Harley-Davidson motorcycle had a bigger engine of 24.74 cubic inches (405 cc) with 9-3/4 inch flywheels weighing 28 pounds. The machine also had an advanced loop-frame. It was similar to the 1903 Milwaukee Merkel motorcycle. The friends also got help with their new engine from motor engineer Ole Evinrude. Elder brother of Arthur Davidson also lent a hand. By September 1904 the cycle was operational. 1n 1906 the Harley-Davidson built their first production plant where today the company headquarters are located.

Company analysis: products

The Harley-Davidson company products are mainly motorcycles. Since the company prefers to reserve its image as American made, it does outsourcing but the final product is assembled in the United States. The products are usually durable consumer goods, although they produce both normal and luxury goods. Normal goods produced include some series that are specifically made for general policing and military expeditions while luxury goods are special bikes made for fun purposes like track racing.

Since inception the company has produced many types of motor cycles but its most protected rights are those of engine types which depend on size and power of the cycle. These have included the light engines, one cylinder engines, two cylinder engines, big twin engines, sport engines and water cooled engines. The classic Harley-Davidson engines are two-cylinder, V-twin engines with the pistons mounted in a 45° “V”. The crankshaft has a single pin, and both pistons are connected to this pin through their connecting rods.

The Revolution, Jointly designed and developed with Porsche in Germany and based on the VR1000 Harley-Davidson Super Bike engine, 2002-present, 69 cubic inches (1,131 cc), 60 degree V-twin, liquid cooled is the most current of the above series.

Current models:

The current models within the company line or the Modern Harley-branded motorcycles fall into one of five model families: Touring, Softail, Dyna, Sportster and VRSC. Model families are distinguished by the frame, engine, suspension, and other characteristics.

The Sportster: these are predominantly racing motor cycles. They were conceived in 1957 and they are the longest running model family in the company’s lineup.

Dyna: these models utilize the big-twin engine (F), small-diameter telescopic forks similar to those used on the Sportster (X), and the Dyna chassis (D). Therefore, all Dyna models have designations that begin with FXD, e.g. FXDWG (Wide Glide) and FXDL (Low Rider).

Touring: touring models use Big-Twin engines and large-diameter telescopic forks. The touring family, also known as “dressers”, includes three Road King models, and five Glide models offered in various trim. The Road Kings have a “retro cruiser” appearance and most models are equipped with a large clear windshield.

Elasticity of goods and market share:

Harley-Davidson’s products are relatively price elastic. This is due to the fact that there exist a relatively competitive market with close substitutes from companies like Honda and Suzuki. Harley-Davidson has an overall market share of around 22 %( 2002 estimates) but the American market share is as follows:

Harley-Davidson 34.8%

Honda 23.7%

Suzuki 14.6%

Kawasaki 13.6%

Yamaha 10.0%

BMW 2.3%

Ducati .9%

Moto Guzzi .1%

The pie chart below represents this information.

Historically neither Harley nor its Japanese competitors disclose horsepower of their engines or sales figures, however, an industry consultant says the American cruiser market grew nine percent in 1995 and sixteen percent in 1996 to just over 119,000. A new plant was developed in 1998, in Kansas City, Missouri raising capacity to 210,000 motorcycles produced a year by the year 2003.

Marketing strategies:

To improve on market share every company uses its own strategy. But in any industry there are four core elements of marketing strategy. These four elements are strategies that involve the product, pricing, promotion, and distribution. In all these areas the Harley-Davidson has formulated the best mix that suits their company.

This has included large investments in their dealers, moderate pricing, the use of female images to advertise in order to lure in many more female riders since only 7%of riders are females.

Labor issues:

Just like in any other industry or market the treatment of workers and worker rights are very crucial. Although the Harley-Davidsons’ have had a good workers profile they have had intermittent negative profiles with their unionisable workers and their unions. The most significant dispute was in early this year where a workers strike led to a two-week disruption of national production.

On February 2, 2007, upon the expiration of their union contract, about 2,700 employees at Harley-Davidson Inc.’s largest manufacturing plant in York, PA went on strike after failing to agree on wages and health benefits.During the period of the strike, the company refused to pay for any portion of the striking employees’ health care.

“Like many other unionized manufacturers, Harley-Davidson’s prior labor-management relations can be characterized as usually cordial, but generally adversarial. We made several attempts in the late 1970s and throughout the ’80s to turn this around. But the normal stress of business, coupled with wariness on both sides, always seemed to conspire to upset our initiatives. In the mid-1990s, however, the senior management of Harley-Davidson and the presidents of the two internationals, the IAM and PACE, go together for discussions on how to make a sea change in our relations. The outcome of these important discussions was a formal partnering agreement between Harley-Davidson management and our union leaders, which outlined a way of working together that is mutually beneficial. Partnering has fundamentally changed the way we do business. It’s made Harley-Davidson a better place to work and, in the process, it’s made our business more successful than ever”. These were Remarks by Jeffrey Bleustein, Chairman and CEO Harley-Davidson Inc, delivered to the Summit on the 21st Century Workforce, June 20, 2001 MCI Center, Washington, DC.

Conclusion:

The Harley –Davidson is a publicly traded at the New York stock exchange. As such the company has defied great odds like surviving the great depression of 1929-1935 as well as stiff competition from Japanese competition. This has however prompted the company to outsource the production of smaller parts to countries like china in order to reduce operational costs.

However since the Harley-Davidson prefers to be labeled the American icon it has reserved the final assembly to be done on American soil.